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How to Sign Up

Fill out the registration form via the Google Forms “Sign Up” link on the IdeaHack website by 12 PM / noon EDT on Wednesday, October 31st, 2018.



Participation is open to all City College of New York students who are at least 18 years of age. CUNY students under 18 will be allowed to participate with prior consent from parent/guardian.   


Content Usage

Please be respectful and responsible with assets and information belonging to the Ad Council and VMLY&R. 

Submission Guidelines

Eligible entrants must enter their submissions by 3:30 PM EDT on Saturday, November 3, 2018, by filling out the submission form via the Google Forms “Submit Ideas” link on the IdeaHack website. Please refer to the hackathon brief and use the following format to submit your pitch to the judges:

What’s your idea?

Who’s your target audience?

How can you make it happen? i.e. Technology, strategy, platform, venue

How do you imagine your audience will engage, from start to finish, with your idea?

Do you have a prototype to showcase and share with us?

Submissions are not permitted to depict any content that violates the law or includes illegal, obscene, inappropriate, hateful, tortious, defamatory, slanderous or libelous content or otherwise violates these Official Rules.


Winner Determination

During the weekend of November 2nd to 3rd, 2018, over a 24-hour period, eligible entrants will ideate a business, an app, a device, an educational curriculum, a multi-media experience, an innovative digital experience, a social media campaign, or an offline, live interaction or exhibit or any initiative that will empower young girls to pursue their passions in STEM. At the end of the event, teams will deliver a 10-minute, fully-formed pitch presentation illustrating their idea. Judges will determine winners based on the quality of the pitch in these equally-weighted categories:


  • Will this idea make a difference?

  • Is the communication clear and effective? Will others be persuaded by it?


  • How realistic is it? Can it actually be done? SHOULD it actually be done?


  • Is there a clear link between the problem and the solution?


  • Does this break new ground? Is the thinking fresh? Is there a EUREKA aspect to it?


  • Has the team created a narrative that is easily followed? Am I persuaded? Inspired?


Judging Panel

Ashley Gramby | Girls Who Code

Kesia Hudson | City College of the City University of New York - Zahn Innovation Center

Monica Hunter | The Ad Council

Catherine Patterson | VMLY&R

Click here for more details


1st Place: $700 for the winning team and a guaranteed interview for a VMLY&R internship for each member of the winning team.

2nd Place: $500 for the winning team.

3rd Place: $200 for the winning team.

*Monetary prizes will be distributed via City College Fund to participating CCNY students.

Prizes are non-transferableNo substitutions or cash redemptions. In the case of unavailability of any prize, Sponsors reserve the right to substitute a prize of equal or greater value. Any taxes and unspecified expenses are the responsibility of winners.


By entering, entrants agree to be bound by these rules and the decisions of the judges, which will be final and binding in all matters relating to the contest. Sponsors are not liable or responsible in the event that submissions are not used for any reason. Submissions may be cut, edited, reformatted, rearranged, combined with other materials and/or otherwise modified. Void where prohibited. All federal, state and local laws and regulations apply.

Sponsored by:

VMLY&R – 3 Columbus Circle, New York, NY 10019

City College of the City University of New York – 160 Convent Avenue, New York, NY 10031


Code of Conduct

Treat all other hackers with utmost respect. Be kind to others. Do not insult or put down other attendees.

Behave professionally. Do not hack others’ ideas.

To ensure a level playing field for all contestants, all submissions must be created during the duration of the hackathon.

Open your mind. Be prepared not only to learn something new from your hack, but also from the amazing people around you.

Have fun!